Why WW hired Day Studios
Kristin Douglas, founder of Waypoint Wanders, wanted to stand out from the growing sea of competitors/impersonators, but felt her brand was too generic to be memorable— let alone encourage people to reignite their love for travel post-pandemic. So, we decided to do something about it, and allow for her art be the star of the show.
Waypoint's look before...
It's clean, pleasant to look at, and professional-looking enough to feel like it's not one of those cringey scam sites (that will promise anything in exchange for your credit card info. 🙄) But, even with all of that going for her, Kristin felt like her website fell short of expressing any bit of who she is or what her personality is like.
Additionally, all of Kristin's maps are her original artwork, but before— that important detail got lost. Kristin knew there was a better way, she just didn't have the tools to figure it out herself. That's where we come in. :)
Check out Waypoint's look before:
After Day Studios
